The Secret Sales Solution for Retail: A Signal Booster!
- 24 Jun, 2020
In the retail business, your shop or chain is an extension of yourself, a stamp of your personality. A lot of work goes into every detail, all designed to make happy customers who will linger for longer and who will want to return again and again. You’ve probably read every marketing tip in the book – from how to represent your brand to the layout of your shop. But there is a bonus tip that could make a huge difference to your bottom line, turning browsers into customers: a signal booster!
Not quite what you were expecting? Let’s paint a picture of the customer’s retail experience and how a signal booster is the silent - but effective - salesperson in the background, completely transforming your business.
Step into Your Customer’s Shoes
From the moment a customer steps into your store, you need to be considering their experience, including their relationship with their phones and other devices! Imagine these customer scenarios:
- As the teenager browses around your store, he checks his phone to see whether it’s the same clothing brand that his favourite soccer player posted on Instagram.
- A young woman has been recommended a specific book to help with her studies. She pulls out her phone to check whether she has the right one. She calls a friend or checks it out online.
- A Dad can’t decide which toy to buy his daughter for her birthday, so he phones his wife for her help.
- A woman has received a voucher for your store as a gift from a friend, which she downloads on her tablet in your store.
- A couple is doing price comparisons for their camping trip and they are using your shop as a starting point, browsing the internet as they walk around.
- Your staff is uploading a customer’s details to get them on your database or to give them access to a special promo.
Now imagine that at the precise moment when having connectivity is crucial, the network or data is interrupted, the internet speed is too slow, or the call drops. People don’t have the patience for this. Delays like these cause a lot of frustration, and in the rushed world of shopping, customers will often walk out the door with the promise to ‘come back later.’
A signal booster is your ‘top secret’ employee who is there to make customers stay, with a seamless, uninterrupted shopping experience.
In the retail business, accommodating staff and a broad range of customers is a daily reality. This includes recognising the intricate, simultaneous relationship people have with in-store and online browsing!
Step into Your Signal’s Shoes
Shopping malls easily present barriers to cellphone signals due to the large concrete labyrinth-type structures, which attenuate signals. This often results in “holes” in coverage, which obviously frustrate customers and staff, often resulting in customers having to step out of retail outlets to be able to take a call or access the internet.
That is where a signal booster comes to the retail rescue. They significantly boost the external operators’ reception within your store so that your customers will have an optimum signal on their phones - no matter their mobile service provider.
Our Wilson Pro signal boosters are compatible with all South African networks and amplify 3G, 4G and LTE coverage. They are easy to install and are the unseen, unexpected sales staff, who provide a smooth shopping experience with no interruptions or frustrations, as well as easy, secure transactions that will put customers at ease.
Our recommendations: WilsonPro A1000 Signal Booster kit or WilsonPro A500 Signal Booster Kit. Both are easy to install and maintain and are ICASA approved. These signal boosters will ensure enhanced connectivity, stable internet and reliable calls - and with that, you’ll get happy customers, who experience no delays. They’ll be free to shop ‘till they drop!
If you need help or advice on how a signal booster can transform your retail business, Bolton Technical is at your service. We are South Africa’s leading signal booster provider and we’re always ready to help.
With one of our signal booster solutions, you can get back to doing what you love: running your retail business and keeping customers happy.
Get in touch with us today.