Cape Town in Focus: Retail Cellular Signal Solution
- 10 May, 2023
Bolton Technical's new branch in Cape Town recently completed a major project that involved improving cellular connectivity within one of South Africa's largest retail chains in the picturesque seaside neighbourhood of Hout Bay.
The primary goal was to enable the employees to utilise the company app indoors while enhancing the customers' in-store experience by providing a dependable cellular network for voice and data usage. In this blog post, we will explore the significance of cellular coverage and how our solution helped this retailer.
The Benefits of Using a Mobile Repeater in Retail stores
A stable cellular connection in retail stores can positively impact the customers' experience in many ways. In today's world, where we heavily rely on cell phones, poor cellular reception can cause customers to leave the store early so they can stay connected. On the other hand, a strong cellular connection can help customers to research products, read reviews, and compare prices before making a purchase. This requires a good data connection, which is only possible with a robust cellular coverage.
Having a reliable cellular signal can also ensure that the payment process runs smoothly. With most banks providing apps that customers can use to check balances, make inquiries, and download coupons, a stable connection is necessary for seamless transactions. Additionally, same-day delivery services require constant communication between the store and the customer through the app. Without a reliable cellular signal, this process can be disrupted, causing inconvenience to the customers.
Moreover, a strong cellular network enhances the safety and security of customers and staff. During emergencies, external services may need to be contacted immediately, and a reliable cellular coverage can ensure that this happens without any delay. Thus, investing in cellular signal boosters can help retailers enhance their customers' in-store experience, increase sales, and improve safety and security for everyone.
Once we assessed the signal requirements of the customer, our team crafted a customised solution to meet their needs. We employed an Arrow antenna to receive signals from a nearby cell phone tower. To protect the system against damage from lightening strikes, a lightening surge protector was installed.
To ensure comprehensive coverage in the large, intricate building, we installed two A1000 amplifiers, which could provide up to 74dB gain each. This ensured the necessary amplification and coverage throughout the facility. To distribute the amplified signal equally across all areas, we strategically positioned nine panel antennas throughout the building.
Once the installation was complete, our team conducted tests to review the results of the installed solution. The signal readings before installation were -118dBm. After we installed the solution the signal improved to -65dBm. See results below:
How can we Help You?
The importance of reliable cellular coverage in retail stores cannot be overstated. Poor reception can lead to frustrated employees and customers, disrupted payment processes, and compromised safety and security. By investing in a cellular signal booster, retailers can significantly improve their customers' in-store experience, increase sales, and enhance safety and security for everyone. Bolton Technical's recent project in Hout Bay successfully improved cellular connectivity in one of South Africa's largest retail chains, and we look forward to helping more businesses achieve the same results with our customised solutions.
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