Weak Indoor Cellular Signal
Inside the Chery Edenvale dealership, cellular connectivity was nearly non-existent. Staff routinely faced dropped calls, failed connection attempts, and poor voice clarity. This severely impacted the dealership’s day-to-day operations, particularly in their sales and service departments where fast, reliable communication with clients is critical. Sales representatives struggled to follow up with leads or provide updates to customers, while administrative staff often had to step outside the building to complete calls — leading to inefficiencies, lost opportunities, and frustration among both employees and clients. Given the competitive nature of the automotive sales industry, unreliable communication was not just an inconvenience — it was a barrier to delivering quality service and closing deals.
Physical Constraints
From a technical standpoint, the dealership’s interior presented several installation obstacles. The structure lacked traditional ceiling panels, which meant that routing cables overhead or mounting ceiling-based solutions like low-profile dome antennas was simply not feasible. In addition, there was limited accessible infrastructure for mounting larger outdoor antennas in optimal positions. These limitations ruled out several standard installation practices and required a creative, adaptive approach to both equipment placement and cable management.
Aesthetic Requirements
Like many modern dealerships, Chery Edenvale prioritizes a clean, stylish, and professional showroom appearance. Any visible cabling or bulky hardware installations would detract from the brand’s image and the client experience. This meant that the solution not only needed to be effective, but also subtle — blending seamlessly into the existing layout without drawing attention. This aesthetic consideration added another layer of complexity to the installation, demanding precision and discretion in every part of the design and execution process.